Graduate Thesis Show | April 13-29, 2012

The 2012 BU Graphic Design MFA Thesis Show is a group exhibition of thesis work from the Class of 2012. This is the collective effort of 14 designers, a year in the making. [Exhibit Website: http://www.bumfa12.com/]The exhibition runs April 13th-29th, 2012.

Guerilla marketing campaign (for Thesis Show) | April 2012

Greeting Card designs (for Thesis Show) | April 2012

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These greeting cards are a branding piece in my graduate graphic design thesis show for my fictional company, Silla Rojo (red chair). Illustration and copy by Sarah Mosser.

Pictured: Cover (left) Inside Cover (right), Actual size: 5×7″
In thesis show (below)

Graduate Thesis Show Postcard | March 2012

Come to our show! Facebook Event

Matchbook designs (for Thesis Show) | March 2012

Matchbook designs as part of my Master’s Graphic Design thesis.

Brand guidelines book (for Thesis Show) | March 2012

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This is a brand guidelines book for my fictional retail company, Silla Rojo (Red Chair), as part of my graduate thesis work. See excerpt below. Actual size: 8×10″, 50 pages.

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| see-a ro-ho|

We’re an American company with a Spanish name. Silla Rojo, “red chair,” is dedicated to offering unique home furnishings and décor that embodies the Spanish culture and embraces our customer’s personal style. We believe Spaniards have perfected the balance of work and play, and appreciate the simple things in life. We hope our colorful household products will add a certain playfulness to people’s daily lives, while making them appreciate the beauty in ordinary, everyday moments.

Our visual identity reflects these Spanish roots using vibrant colors, rich textures, and a playful, laid-back attitude. The identity guidelines are outlined to build recognition of Silla Rojo through consistency. Follow them carefully, por favor.

Thesis work | Fall 2011

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Ad campaign for household products. Copy and illustrations by Sarah Mosser.