This is a brand guidelines book for my fictional retail company, Silla Rojo (Red Chair), as part of my graduate thesis work. See excerpt below. Actual size: 8×10″, 50 pages.
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We’re an American company with a Spanish name. Silla Rojo, “red chair,” is dedicated to offering unique home furnishings and décor that embodies the Spanish culture and embraces our customer’s personal style. We believe Spaniards have perfected the balance of work and play, and appreciate the simple things in life. We hope our colorful household products will add a certain playfulness to people’s daily lives, while making them appreciate the beauty in ordinary, everyday moments.
Our visual identity reflects these Spanish roots using vibrant colors, rich textures, and a playful, laid-back attitude. The identity guidelines are outlined to build recognition of Silla Rojo through consistency. Follow them carefully, por favor.