Museum of Science OOH – 4D Theater | September 2014

Art director for an OOH campaign for the Museum of Science’s new 4D Theater.

The challenge: how do you sell an experience and illustrate senses like sound and touch in a print ad?
The solve: let’s use the ticket as a medium to bring you into environments portraying the sensory stimulations you will experience inside the theater (mist, rain, wind, ect.).

Role: Art Director (Copywriter: Annie Rehage)
Medium: Photoshop, InDesign
Client: Museum of Science, Boston

MOS_4D_jungle_lores

IMG_9484

Bus shelter included a unique feature that would spray mist on guests upon pressing a button.

IMG_9460MOS 4D_16x9 2MOS 4D_16x9 3

Role: Art Director
Medium: Photoshop, InDesign
Client: Museum of Science, Boston
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