Art director for an OOH campaign for the Museum of Science’s new 4D Theater.
The challenge: how do you sell an experience and illustrate senses like sound and touch in a print ad?
The solve: let’s use the ticket as a medium to bring you into environments portraying the sensory stimulations you will experience inside the theater (mist, rain, wind, ect.).
Role: Art Director (Copywriter: Annie Rehage)
Medium: Photoshop, InDesign
Client: Museum of Science, Boston
Bus shelter included a unique feature that would spray mist on guests upon pressing a button.