Volkswagen Beetle Ad | 2009

Copy: (Left) Expression is no longer confined to the canvas. (Right) Style doesn’t have to come on a hanger.

Awarded 1st Place in Fundamentals of Creative Development class for Volkswagen Beetle campaign with copywriter, Caitlin McGowen. The ads target profession women and drive them to a microsite. After completing a simple survey, VW generates a unique Beetle just for them. Visitors also get a chance to win their customized car!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s