Copy: (Left) Expression is no longer confined to the canvas. (Right) Style doesn’t have to come on a hanger.
Awarded 1st Place in Fundamentals of Creative Development class for Volkswagen Beetle campaign with copywriter, Caitlin McGowen. The ads target profession women and drive them to a microsite. After completing a simple survey, VW generates a unique Beetle just for them. Visitors also get a chance to win their customized car!